I ♥ SkyMall is my current project, a collection of paintings, drawings, photographs, video, sculpture and perfomance all based on the catalogue SkyMall available on major airline carriers.


Using SkyMall as a metaphor for America, this project examines the positives and negatives of modern day Capitalism, with all of its innovation, ingenuity, creativity, technology, specificity, laziness, overindulgence, ridiculousness, humor, and the bizarre. The SkyMall catalogue is advertising on lithium, utilizing such intelligent tactics as a controlled captive audience and the prevalent ADD design layout that has become the norm, not unlike CNN's blitzkrieg of news and banners, or web layout ad shrapnel.
The SkyMall products reveal American (and now global) aspirations such as homogeneity, McMansions, convenience- to be the have-everything generation; a reality of the exponential with more houses, more cars, more accumulation, and more debt. As these products become more specified and their applications more singular, their inherent goal of making our tasks easier seem to complicate our lives due to this overabundance of "stuff".
In this project, I am utilizing or representing every single item in the catalogue (1056 products) in some form. The household space becomes so encumbered with gadgetry that sole aim of the room or area is rendered useless. A bed, which provides the most basic actions in life, becomes so laden with sleep apnea pillows, bed-top massage loungers, pet staircases and an array of alarm clocks on the side table, that it blocks all access to the bed to carry out its most simplest task - sleep.
The content of this series is being holistically explored through painting, drawing, sculpture, video, and performance.
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